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	<title>Porter&#039;s World &#187; Brand</title>
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	<description>The flash games industry, brought to you, by Porter.</description>
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		<title>Brand Reputation</title>
		<link>http://blog.princeporter.com/brand-reputation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brand-reputation</link>
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		<pubDate>Sat, 22 Aug 2009 06:50:57 +0000</pubDate>
		<dc:creator>Porter</dc:creator>
				<category><![CDATA[Flash Industry]]></category>
		<category><![CDATA[Help]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Good]]></category>
		<category><![CDATA[Qaulity]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://blog.princeporter.com/?p=413</guid>
		<description><![CDATA[One of the biggest issues I face as a flash game developer is the fact that I&#8217;m a perfectionist. I absolutely hate submitting a game to the world that isn&#8217;t absolutely polished to the best of my ability. This is both good and bad at times, depending on which way it&#8217;s looked at. I&#8217;ve been [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_441" class="wp-caption alignleft" style="width: 250px"><img class="size-full wp-image-441" title="Perfection" src="http://blog.princeporter.com/wp-content/uploads/2009/08/quality.png" alt="quality Brand Reputation" width="240" height="180" /><p class="wp-caption-text">Perfection</p></div>
<p>One of the biggest issues I face as a flash game developer is the fact that I&#8217;m a perfectionist. I absolutely hate submitting a game to the world that isn&#8217;t absolutely polished to the best of my ability. This is both good and bad at times, depending on which way it&#8217;s looked at. I&#8217;ve been trying to look at both the negative and positives sides of being a perfectionist and have come up with a lot of content for both sides. The biggest matter to come to mind when thinking of this, is the importance of a brand. Is it really worth having a quality brand name? Do players recognize names such as <a title="Ninja Kiwi" href="http://www.ninjakiwi.com/" target="_blank">Ninja Kiwi</a> and <a title="Berzerk Studios" href="http://www.berzerkstudio.com/" target="_blank">Berzerk Studios</a> studios and know that the game is going to be good? Such thoughts circle through my mind on a regular basis and keep me from releasing anything below my best efforts.</p>
<p>The negative side of being a perfectionist is a rather big one. On a regular basis I&#8217;m sliding by in life spending little money, usually saving up what I&#8217;ve earned from previous games for rent. I am admittedly still learning a lot and don&#8217;t work nearly as much as I should, but that&#8217;s irrelevant for the most part. My main issue is that I just can&#8217;t stand the idea of producing a quick mouse avoider or simple puzzle game in a few days, and then selling it for a couple hundred bucks, I just can&#8217;t get myself to do that. I feel that everything I do has to be some epic project, something that&#8217;s going to be a hit on the net to some extent and not just give me money to survive; I try to design games for fun, not for a living. This obsession goes so far that I&#8217;ve actually considered creating a &#8220;fake&#8221; brand that I would use for my smaller projects and I would literally make no association to my main brand. This is in fact a very simple solution that would indeed work, however I would morally hate myself for sinking so low as to feed sponsors a sub par game that wont&#8217; go anywhere, but will give me my rent. The biggest conflict of working with bigger games is taking a risk, something I&#8217;ve been doing for some time now. Every time I get into a project that will take 1-3 months I risk not having rent money to pay my roommates, not a good feeling. If I dedicate that much time to a large project, and it somehow doesn&#8217;t pay off, I&#8217;m not going to be in a good position. I could go back to working a day job at Domino&#8217;s just to pay rent, but I truly do prefer dedicating my life to something I care about, rather than wasting my days away eating pepperoni on the line.</p>
<p>Aside from these complications, there really are a lot of positive aspects to being a perfectionist. Having a quality brand really does pay off. A single hit game will establish a relationship with sponsors and help build a <a title="Good Reputation" href="http://blog.princeporter.com/?p=286" target="_blank">good reputation</a>. Players definitely take a liking to games produced by popular artists, and regardless of the game&#8217;s quality, the ratings show. I&#8217;m not saying a bad game from a big name will do wonders, but a good game under the right name may go above and beyond, even if it&#8217;s not necessarily deserving. One of the biggest issues sites such as Kongregate and Newgrounds suffer is user ratings. A great game can go under the radar on Newgrounds if the right people zero vote your game out of the &#8220;awesome score&#8221; range of 3.60 or higher. Every game receives it&#8217;s fair amount of zero votes, but having a good brand name among the public can easily counteract such assaults. Regardless of the perks with the public, there&#8217;s also a certain sense of fulfillment to having a pile of great games under your belt. I don&#8217;t mind experiment every now and then and making a game that doesn&#8217;t do so well, but having the majority of my games clearly be of great effort is something I hold highly.</p>
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