Porter's World

Brand Reputation

by Porter on Aug.22, 2009, under Flash Industry, Help

Perfection

Perfection

One of the biggest issues I face as a flash game developer is the fact that I’m a perfectionist. I absolutely hate submitting a game to the world that isn’t absolutely polished to the best of my ability. This is both good and bad at times, depending on which way it’s looked at. I’ve been trying to look at both the negative and positives sides of being a perfectionist and have come up with a lot of content for both sides. The biggest matter to come to mind when thinking of this, is the importance of a brand. Is it really worth having a quality brand name? Do players recognize names such as Ninja Kiwi and Berzerk Studios studios and know that the game is going to be good? Such thoughts circle through my mind on a regular basis and keep me from releasing anything below my best efforts.

The negative side of being a perfectionist is a rather big one. On a regular basis I’m sliding by in life spending little money, usually saving up what I’ve earned from previous games for rent. I am admittedly still learning a lot and don’t work nearly as much as I should, but that’s irrelevant for the most part. My main issue is that I just can’t stand the idea of producing a quick mouse avoider or simple puzzle game in a few days, and then selling it for a couple hundred bucks, I just can’t get myself to do that. I feel that everything I do has to be some epic project, something that’s going to be a hit on the net to some extent and not just give me money to survive; I try to design games for fun, not for a living. This obsession goes so far that I’ve actually considered creating a “fake” brand that I would use for my smaller projects and I would literally make no association to my main brand. This is in fact a very simple solution that would indeed work, however I would morally hate myself for sinking so low as to feed sponsors a sub par game that wont’ go anywhere, but will give me my rent. The biggest conflict of working with bigger games is taking a risk, something I’ve been doing for some time now. Every time I get into a project that will take 1-3 months I risk not having rent money to pay my roommates, not a good feeling. If I dedicate that much time to a large project, and it somehow doesn’t pay off, I’m not going to be in a good position. I could go back to working a day job at Domino’s just to pay rent, but I truly do prefer dedicating my life to something I care about, rather than wasting my days away eating pepperoni on the line.

Aside from these complications, there really are a lot of positive aspects to being a perfectionist. Having a quality brand really does pay off. A single hit game will establish a relationship with sponsors and help build a good reputation. Players definitely take a liking to games produced by popular artists, and regardless of the game’s quality, the ratings show. I’m not saying a bad game from a big name will do wonders, but a good game under the right name may go above and beyond, even if it’s not necessarily deserving. One of the biggest issues sites such as Kongregate and Newgrounds suffer is user ratings. A great game can go under the radar on Newgrounds if the right people zero vote your game out of the “awesome score” range of 3.60 or higher. Every game receives it’s fair amount of zero votes, but having a good brand name among the public can easily counteract such assaults. Regardless of the perks with the public, there’s also a certain sense of fulfillment to having a pile of great games under your belt. I don’t mind experiment every now and then and making a game that doesn’t do so well, but having the majority of my games clearly be of great effort is something I hold highly.

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3 Comments for this entry

  • Squize

    The whole “art” vs “Being able to buy food” thing is always difficult.
    Our primary income is from adver-games ( I think I would starve if it was down to personal projects / sponsorship ) and we always try and over deliver in relation to the budget, as you’re only as good as your last game ( And no one wants to work hard to build up a good rep. only to have a turd in their cv ).

    Don’t get me wrong, not every game is a gem, but sometimes you have to make the most of what you’ve got to play with.

  • Big Fun Town

    As a publisher, we recognize developers who consistently make good titles, so I’m sure players do too.

  • Porter

    I couldn’t agree more, I think that’s why games by Con Artist of Armor Games are so highly anticipated, they’re always of great quality.

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